The People’s Franchise - by John Milton Fogg
July 12th, 2008The People’s Franchise
Now is the best time to make an investment for the greatest return in your
network marketing business. It’s like having the chance to buy gold again
at $49 an ounce!
by John Milton Fogg
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“I would rather have one percent of 100 people’s efforts than 100 percent of my own.” I’m going to be telling you about The People’s Franchise- How ordinary people can achieve extraordinary success. Now, it’s probably bad form to begin with a quiz- but just for fun, let’s do it anyway. Don’t worry. This is really easy- and it’s multiple choice, too. Listen to the following statement, then choose the correct answer from the list of choices at the end: “In most Americans’ minds it’s a ’scam’ and a ’scheme’ - questionable or unethical at best, immoral and illegal at worst. “Many own-your-own entrepreneurial hopefuls have been hyped into turning over their life savings, only to see the company go out of business, taking their dreams down with them. “Politicians, regulators and the media (especially the media) cry ‘foul’ whenever its name comes up. Newspapers, magazines and television news and talk shows regularly expose it for the ‘flim-flam rip-off it really is.’ Major corporations who get involved go out of their way to avoid any appearance of doing so. There is even a move in Congress to outlaw it altogether!” Now, guess: which one is the right answer? a) TV ministry scams Did you pick a), b) or c)? Well, there’s probably some truth to all those choices- but none of them is the right answer. The truth is, it’s a trick question. The right answer, “d) None of the above,” WAS correct- more than 40 years ago! Back then, that’s exactly what people were thinking and saying about a radical, revolutionary new business concept called Franchising. In the 1960s- before Ray Kroc and McDonalds, before Dunkin’ Doughnuts, Midas Mufflers, Molly Maid, Pizza Hut… and all the other successful franchise companies established franchising as a legitimate industry- all of those negative things were being said and done about franchising. And yes, there was even a move in Congress to outlaw franchising. And today.? Today, experts say the franchising industry is responsible for more 40 percent of all retail goods and services we buy and sell in the United States alone- over One Trillion Dollars! Not bad for what just a few years ago was labeled “a scam and a scheme.” Let’s take a closer look at franchising. Franchising truly was a revolutionary business concept- and it still is. Take a look at your alternative: 80 percent of all small businesses fail in their first year. 80 percent of those that make it don’t survive to see year five- and of those that do, even fewer will last another five. Think about it: how many companies do you do business with that have been around for 10 years or more? Not very many.. Franchising is a way for the small business entrepreneur to boost the odds of success. A franchise takes the guesswork out of building a business from scratch. The franchise company creates a “turn-key opportunity”- a ready-made, off the rack business, complete with products or services, logos, uniforms, training, vendors, policies and procedures. Virtually anyone with the desire and start-up capital can climb into this vehicle, turn the key, and drive off down the highway of entrepreneurial success. It’s truly brilliant. You don’t need to know all there is to know about building a franchise to own one. The franchise company has done all that work for you. You simply pay your franchise fee, build or rent your location and furnish it with the equipment the company has already designed and successfully tested for you, hire your people, and then pay the company a percentage of your sales and profits. A Question: How well do franchisees do? According to its critics, the truth is about one third of all franchises fail. Another third break even, and only one third make a profit. In fact some franchise veterans say you can’t make money in franchising today unless you own at least five or more individual franchises units! Still, that’s a much better average than the 80/20 failure/success rate of conventional small businesses. Question: How much does it cost to own a franchise, today? Ahhh, there’s the rub. Franchises fees range between a low/low/low of $1,000 to $500,000 and more. The average fee today comes in at around a about $50 grand. You can get a Molly Maid or a Thrifty Car Rental franchise for a fee of $17,500. Sir Speedy is $25,000. And the big guys, like McDonalds…, well even if you could find one- Forget It! It’s in the millions…. The really bad news is that’s only the fee. You’ve still got to pay for the building, equipment, initial inventory, etc. - all of which can run into the millions or more. The average investment in a proven franchise opportunity is $250,000! Not quite what the average person can afford. PLUS, most franchise company’s take a percentage of your sales- not just profits, SALES- as their royalty commission! It’s tough to start a franchise today. It’s not like it was back when the industry was young and unknown. As in real estate, the stock market or most other opportunities, the real money is made by those who get in early. There’s a higher risk, and a higher reward. Once anything is a sure thing, it seems everybody’s doing it. Today franchises are proven profit centers. That’s one reason why they’re so expensive. You pay for having less risk than a conventional business start-up- and you pay for being a Johnny-come-lately, as well. But there is a way to have the low-to-no-risk benefits of a proven, duplicatable business system like franchising, and still enjoy the rich rewards of a ground floor opportunity. Frankly, most Americans don’t have the extra $25,000 to $250,000 or more that it usually takes to own their own franhise business. But almost every one of us can afford to have the next best thing. And that’s exactly what I’m telling you about here: The NEXT. BEST. THING.. The People’s Franchise… . Network marketing. Network marketing has taken the concept of franchising- providing independent entrepreneurs with a ready-made, low-risk, proven, turn-key small-business opportunity- and made some genuinely remarkable improvements on it. Low Capital Investment- Little or No Risk The Benefits and Tax Advantages of a Home-Based Business No Employees- You Are In Control And unlike most entrepreneurs, you business does not own you! You are truly in control of your work- and your life. More Choices- Part-Time, Full-Time, Travel, National and Global Businesses Although the majority of networkers work their businesses part-time- currently about 85 percent of the industry are part-time- more and more men and women are pursuing network marketing as a full-time career. Some work exclusively from their homes; some choose to set up formal offices; others enjoy traveling to other cities and even to other countries, building their businesses on a global scale. Personal and Professional Support As a good franchise company would do, a good network marketing company provides you with the product or service to market, plus an R & D department, new product development, field training, sales and marketing literature and promotional materials, a distributor service department, and more. And today every network marketing company is Internet Friendly. You and your company are truly partners in a win-win opportunity. Sound incredible? It is- but there’s more. There’s another very special reason network marketing is the next step beyond franchising. Which is why it’s sometimes called. Franchising2 When you buy a franchise, you acquire the right to market the product or service provided by your company. It’s much the same in network marketing, except that you don’t have to pay a franchise fee nor the same huge startup and overhead costs, have a retail location and/or elaborate equipment, hire and manage employees or there are no geographic restrictions on your marketing territory. You also don’t have to pay a percentage of your sales back to the network marketing company, as you do in franchising. What’s more, you are an independent contractor - you work for you- not for “the company.” And as if all of that were not remarkable enough, a network marketing company does one more truly revolutionary thing for you. They give you the ability to offer the opportunity to build a successful business to others in partnership with you, too! In network marketing, you not only get to earn income from marketing your company’s products or services (like a franchisee), you can also earn income from the sales generated by people you enroll into your own network organization (like a franchise company). They’re your ‘Business Partners’, men and women who, just like you, own their own independent network marketing businesses. That’s why we call it Franchising2. And that’s what creates one of network marketing’s most powerful and profitable features: it allows you to leverage your time, talent and energy to earn commissions from the sales made by all the other people you bring into the business. Remember, Andrew Carnegie said, “I would rather have one percent of 100 people’s efforts than 100 percent of my own.” That’s just what network marketing enables you to do. This explains why so many “ordinary” people can achieve extraordinaryy success in the network marketing industry. Conventional sales and distribution methods depend on a few, select high-performance sales superstars, who each do a huge amount of sales volume. Network marketing is just the opposite: it’s based on a lot of people - doing a little bit each. That’s why we call this concept “The People’s Franchise” Network marketing powerfully combines all the income-building benefits of being both a “franchisee” and a “franchise company” at the same time- while cutting out the major stumbling blocks of both.
There has never been a better time than now to take a serious look at Network Marketing. “The People’s Franchise” is an extraordinary concept whose time has come- today! Now is the time of best investment for greatest returns in network marketing. It’s like having the chance to buy gold again at $49 an ounce! Make the time today to check out the benefits of building your own network marketing business. It’s a straightforward and simple, low-risk investment- and it promises to return the most remarkable rewards you can imagine. Thanks for taking a look at The People’s Franchise. |
Sylvia Buetow
The free e-book that tells how to succeed in Network Marketing.