The People’s Franchise - by John Milton Fogg

July 12th, 2008

The People’s Franchise
Now is the best time to make an investment for the greatest return in your
network marketing business. It’s like having the chance to buy gold again
at $49 an ounce!


by John Milton Fogg

“I would rather have one percent of 100 people’s efforts than 100 percent of my own.”
- Andrew Carnegie

I’m going to be telling you about The People’s Franchise-

How ordinary people can achieve extraordinary success.

Now, it’s probably bad form to begin with a quiz- but just for fun, let’s do it anyway. Don’t worry. This is really easy- and it’s multiple choice, too.

Listen to the following statement, then choose the correct answer from the list of choices at the end: “In most Americans’ minds it’s a ’scam’ and a ’scheme’ - questionable or unethical at best, immoral and illegal at worst.

“Many own-your-own entrepreneurial hopefuls have been hyped into turning over their life savings, only to see the company go out of business, taking their dreams down with them.

“Politicians, regulators and the media (especially the media) cry ‘foul’ whenever its name comes up. Newspapers, magazines and television news and talk shows regularly expose it for the ‘flim-flam rip-off it really is.’ Major corporations who get involved go out of their way to avoid any appearance of doing so. There is even a move in Congress to outlaw it altogether!”

Now, guess: which one is the right answer?

a) TV ministry scams
b) Off-shore Investment schemes
c) Multi-Level/Network Marketing
d) None of the above

Did you pick a), b) or c)? Well, there’s probably some truth to all those choices- but none of them is the right answer.

The truth is, it’s a trick question. The right answer, “d) None of the above,” WAS correct- more than 40 years ago! Back then, that’s exactly what people were thinking and saying about a radical, revolutionary new business concept called Franchising.

In the 1960s- before Ray Kroc and McDonalds, before Dunkin’ Doughnuts, Midas Mufflers, Molly Maid, Pizza Hut… and all the other successful franchise companies established franchising as a legitimate industry- all of those negative things were being said and done about franchising. And yes, there was even a move in Congress to outlaw franchising.

And today.?

Today, experts say the franchising industry is responsible for more 40 percent of all retail goods and services we buy and sell in the United States alone- over One Trillion Dollars!

Not bad for what just a few years ago was labeled “a scam and a scheme.”

Let’s take a closer look at franchising.

Franchising truly was a revolutionary business concept- and it still is.

Take a look at your alternative: 80 percent of all small businesses fail in their first year. 80 percent of those that make it don’t survive to see year five- and of those that do, even fewer will last another five.

Think about it: how many companies do you do business with that have been around for 10 years or more?

Not very many..

Franchising is a way for the small business entrepreneur to boost the odds of success. A franchise takes the guesswork out of building a business from scratch. The franchise company creates a “turn-key opportunity”- a ready-made, off the rack business, complete with products or services, logos, uniforms, training, vendors, policies and procedures. Virtually anyone with the desire and start-up capital can climb into this vehicle, turn the key, and drive off down the highway of entrepreneurial success.

It’s truly brilliant.

You don’t need to know all there is to know about building a franchise to own one. The franchise company has done all that work for you. You simply pay your franchise fee, build or rent your location and furnish it with the equipment the company has already designed and successfully tested for you, hire your people, and then pay the company a percentage of your sales and profits.

A Question: How well do franchisees do?

According to its critics, the truth is about one third of all franchises fail. Another third break even, and only one third make a profit. In fact some franchise veterans say you can’t make money in franchising today unless you own at least five or more individual franchises units! Still, that’s a much better average than the 80/20 failure/success rate of conventional small businesses.

Question: How much does it cost to own a franchise, today?

Ahhh, there’s the rub.

Franchises fees range between a low/low/low of $1,000 to $500,000 and more. The average fee today comes in at around a about $50 grand.

You can get a Molly Maid or a Thrifty Car Rental franchise for a fee of $17,500. Sir Speedy is $25,000. And the big guys, like McDonalds…, well even if you could find one- Forget It! It’s in the millions….

The really bad news is that’s only the fee. You’ve still got to pay for the building, equipment, initial inventory, etc. - all of which can run into the millions or more. The average investment in a proven franchise opportunity is $250,000! Not quite what the average person can afford. PLUS, most franchise company’s take a percentage of your sales- not just profits, SALES- as their royalty commission!

It’s tough to start a franchise today. It’s not like it was back when the industry was young and unknown. As in real estate, the stock market or most other opportunities, the real money is made by those who get in early.

There’s a higher risk, and a higher reward. Once anything is a sure thing, it seems everybody’s doing it.

Today franchises are proven profit centers. That’s one reason why they’re so expensive. You pay for having less risk than a conventional business start-up- and you pay for being a Johnny-come-lately, as well.

But there is a way to have the low-to-no-risk benefits of a proven, duplicatable business system like franchising, and still enjoy the rich rewards of a ground floor opportunity.

Frankly, most Americans don’t have the extra $25,000 to $250,000 or more that it usually takes to own their own franhise business. But almost every one of us can afford to have the next best thing. And that’s exactly what I’m telling you about here: The NEXT. BEST. THING.. The People’s Franchise…

. Network marketing.

Network marketing has taken the concept of franchising- providing independent entrepreneurs with a ready-made, low-risk, proven, turn-key small-business opportunity- and made some genuinely remarkable improvements on it.

Low Capital Investment- Little or No Risk
How much money do you need to become an independent network marketer? There is usually no fee required to start your Networking business. You’ll typically commit between a few hundred dollars to a few thousand dollars for your sales kit, training and sales and marketing materials, and your initial product inventory if you even need it.

The Benefits and Tax Advantages of a Home-Based Business
For most participants, network marketing is a home-based business, so you don’t have the high overhead of a retail or office location. The equipment you need to begin your Networking operation can be as simple as a telephone, desk and file cabinet. And the potential tax advantages of owning and operating a legitimate home-based business represent one of the last forms of tax relief available to the average American today.

No Employees- You Are In Control
As a network marketer, you are an independent contractor - the CEO of your own businesses. Think of it as Me, Inc.. You have no “employees.” The men and women with whom you’ll work are also CEOs, running their own independent networking businesses. In network marketing, you don’t simply “own your own job”- you own your own business.

And unlike most entrepreneurs, you business does not own you! You are truly in control of your work- and your life.

More Choices- Part-Time, Full-Time, Travel, National and Global Businesses
Every network marketer is a volunteer: You don’t “have to” do anything. You’re free to work the days and hours you want, where you want, doing what you want- and perhaps most important of all, you’re free to choose the people with whom you work.

Although the majority of networkers work their businesses part-time- currently about 85 percent of the industry are part-time- more and more men and women are pursuing network marketing as a full-time career. Some work exclusively from their homes; some choose to set up formal offices; others enjoy traveling to other cities and even to other countries, building their businesses on a global scale.

Personal and Professional Support
In network marketing, you’re in business for yourself - but not by yourself. Your network marketing corporation’s success depends on your success- they’re your business partner, so they give you the support possible, each step of the way.

As a good franchise company would do, a good network marketing company provides you with the product or service to market, plus an R & D department, new product development, field training, sales and marketing literature and promotional materials, a distributor service department, and more. And today every network marketing company is Internet Friendly. You and your company are truly partners in a win-win opportunity.

Sound incredible? It is- but there’s more. There’s another very special reason network marketing is the next step beyond franchising. Which is why it’s sometimes called.

Franchising2

When you buy a franchise, you acquire the right to market the product or service provided by your company. It’s much the same in network marketing, except that you don’t have to pay a franchise fee nor the same huge startup and overhead costs, have a retail location and/or elaborate equipment, hire and manage employees or there are no geographic restrictions on your marketing territory. You also don’t have to pay a percentage of your sales back to the network marketing company, as you do in franchising. What’s more, you are an independent contractor - you work for you- not for “the company.”

And as if all of that were not remarkable enough, a network marketing company does one more truly revolutionary thing for you.

They give you the ability to offer the opportunity to build a successful business to others in partnership with you, too!

In network marketing, you not only get to earn income from marketing your company’s products or services (like a franchisee), you can also earn income from the sales generated by people you enroll into your own network organization (like a franchise company). They’re your ‘Business Partners’, men and women who, just like you, own their own independent network marketing businesses.

That’s why we call it Franchising2.

And that’s what creates one of network marketing’s most powerful and profitable features: it allows you to leverage your time, talent and energy to earn commissions from the sales made by all the other people you bring into the business.

Remember, Andrew Carnegie said, “I would rather have one percent of 100 people’s efforts than 100 percent of my own.” That’s just what network marketing enables you to do.

This explains why so many “ordinary” people can achieve extraordinaryy success in the network marketing industry. Conventional sales and distribution methods depend on a few, select high-performance sales superstars, who each do a huge amount of sales volume. Network marketing is just the opposite: it’s based on a lot of people - doing a little bit each.

That’s why we call this concept “The People’s Franchise”

Network marketing powerfully combines all the income-building benefits of being both a “franchisee” and a “franchise company” at the same time- while cutting out the major stumbling blocks of both.

  • There’s no fee, because you’re an independent network marketer
  • You don’t pay royalties from your sales back to the company.
  • There’s no hiring, firing or managing employees.
  • There are none of the all-consuming demands of a seven-day work-week and 15-hour-a-day retail operation.
  • There’s the powerful marketing advantage of offering superior quality, one-of-a-kind specialty products and unique services that meet high consumer demand with exceptional value through Relationship marketing.
  • There’s the independence of choice: choosing with whom you work, when, where and how you work.
  • There’s the freedom of owning your own home-based business- and the tax saving advantages that come with it.
  • There’s the flexibility of part-time or full-time involvement, as your unique situation allows… as you choose.
  • There’s the possibility to leverage your time and energy and earn income from the efforts of others: in time, 10s, 100s even thousands of others.
  • There’s the limited risk of a start-up that requires only a few hundred dollars.
  • There’s the proven potential reward of both earned income and residual income- which can range from an extra $300, $500 or $1,000 per month up to $10,000, $25,000 and more.
  • It’s a great business for the Internet, too. When you combine the high-touch of network marketing with the high-tech of e-mail and the world wide web, it just might be the most perfect business of all….
  • And finally, there is still the opportunity for you to be one of the first to enter an industry- an industry that has just begun its dramatic growth curve. an industry that is creating a revolution in the way the world buys and sells everything!

There has never been a better time than now to take a serious look at Network Marketing. “The People’s Franchise” is an extraordinary concept whose time has come- today!

Now is the time of best investment for greatest returns in network marketing. It’s like having the chance to buy gold again at $49 an ounce!

Make the time today to check out the benefits of building your own network marketing business. It’s a straightforward and simple, low-risk investment- and it promises to return the most remarkable rewards you can imagine.

Thanks for taking a look at The People’s Franchise.


John Milton Fogg is an internationally recognized writer, editor, speaker and coach. He authored the million-selling classic, The Greatest Networker in the World. His most recent project is BeliefBusters and his vision is to have over 1-million people change their lives for the better forever by shifting their unwanted, self-sabotaging beliefs to empowering beliefs that assure their success fast, in a proven way that lasts.

Sylvia Buetow

The free e-book that tells how to succeed in Network Marketing.

How to be a Leader

April 1st, 2008

Are you a leader? 

Simple test - look over your shoulder, anybody following? 
Leaders have followers.
How are you going to attract a following?  No, don’t change your cell phone provider.  No one is born a leader. This is something you can learn.
1. Be honest and trustworthy.  Earn the respect of your followers. One dishonest act will have people testing your motives from now on.
2. Be positive and enthusiastic.  People want to be with someone who makes them feel good. Your passion for your goal will inspire people to work with you.
3. Be confident and work alongside your people.  Show them how to do it by copying you. Help them.  Encourage them and show confidence in their efforts.
4. When everything goes wrong, people need someone to lead.  If you can make calm decisions and show confidence, you are the leader. A leader simply handles the problem.
5. Set goals and break them down into steps people can understand and achieve.  Celebrate each step.  Let them see the progress. A leader rewards his people.
6. Find the strengths of your people.  Listen.  Encourage.  Reward progress.  Help them be part of your team.
7. Treat people with respect.  Understand their needs and motivations and give them all the encouragement and help possible.
Now look over your shoulder.  There’s a team of people willing to work together and with you.

More on leading your business

9 Tips to Generate Great MLM Leads.

September 14th, 2007
  1. Start by building your own web page with a lead capture page. You need to have a well written, high converting lead capture page.
  2. Offer an e-book or offer a course or telephone briefing that will provide information to help network marketers build their business. Start building a relationship with them. Keep in touch with a newsletter.
  3. Advertise with PPC ads, Ezines, Newsletters, or  any other advertising forum you can think of. By selectively targeting your prospects before marketing to them, your opt in ratio will be much higher.
  4. Write articles. Articles can be submitted for publishers to use in their newsletters, forums, blogs or on their websites — Promote your websites, products, and services at the end of the article.
  5. Learn to do videos and submit them to youtube. They rank high on Google.
  6. Use traffic exchanges. Business owners advertise their businesses and products on Traffic exchanges such as Traffic Swarm. You can generate strong leads from traffic exchanges.
  7. Write a blog. A well written blog posted two or three times a week with original content will be frequently spidered by the search engines and will rank high on search engines.
  8. Use Social websites. They are good places to find other network marketers who are looking for a way to grow a business.  Free ads or participation in the forums will bring leads.  It’s also a good place to develop relationships with other marketers.
  9. Wear a t-shirt promoting your website or blog. Make sure it has a catchy name.

MLM training and mentoring

Sylvia Buetow

989-868-4492

Keeping Your Business Focus

September 8th, 2007

If you are a little like me, if this personality type sounds like you, you have a problem keeping focus. 
You have at least a dozen projects unfinished around the house, you drive fast, wear bright colors, don’t see why you should do it if it isn’t fun, and love to talk. You multitask, doing three things at once. Your records are mostly sticky notes.  You loose track of prospects.  You admit to being in your seventh MLM business. Then the biggest problem in your business is keeping focus.
And how can you keep focused on the details of your business? 
There is a way to get the clutter and noise out of your mind.  I took a 30 day mental cleanse.  To find out how to do this, go to my website and download the e-book, “Success in 10 Steps”  I can get you set up with a free 4-week Mental Cleanse Course with the author of the book. 

Click here and learn how to keep your business  in focus and in profit.
 ”Success in 10 Steps”

Or just give me a call.

Sylvia Buetow     989-868-4492

How to Choose a MLM Company

August 22nd, 2007

How to choose a MLM company is a lifechanging decision.  You need a company you can build to pay your children’s children.   For you to succeed in network marketing, there are five things you need to find in a company.

  • Company management and experience with integrity
    If your company leaders haven’t built a networking business, they will not respect your efforts.  And they will have no problem flipping the company to retail, stealing your customers.  Check the integrity of the company and management by searching on Google with the compay name and (scam) and also management names.
  • Timing of industry and company
    There’s a time when a company will hit a fast growth.  You want to be there when it happens.  Prelaunch and the first two years are too risky.  Most companys fail during this time.  And if a company has been around too long, it has hit maturity.  It will be slow building for you.
  • Flagship products - remarkable, consumable
    You need unique products, products that will continue to make an income for you because they will be reordered monthly.  Quality products at a reasonable price.
  • Comp plan pays average person fair percentage
    Most people are part-time people and you need a compensation that pays those people, not just the super-stars at the top.  The people you sponsor need to be able to earn a fair check.
  • Duplicatable systems, upline support training and mentoring
    You need a system that will work for anyone right on down the line from you.  Your upline needs to support and mentor the group. Finding an upline that works together in education and training,that will work with you is pure gold.

Learn more from the free e-book “Success in 10 Steps”
Find it at  www.Sylvia.bigMLMtruths.com

Why Should You Choose Network Marketing?

August 20th, 2007

There are many life-changing reasons to become a network marketer.  You can start where you are and build the life you have only  been able to dream about.

Financial Freedom

You can be your own boss.  How would you like to tell your boss what you really think.  Now you can choose to do what you want with the people you choose to work with. You can always have money in your savings account. And you can grow a retirement nest egg.

Leverage

The very wise and wealthy J. Paul Getty said it best, “I’d rather get paid 1% of 100 people’s efforts than 100% of my own!”

Instead of working 100 hours, with leverage, you can turn one hour of work into 100. If you have 100 people working for you and they each work 1 hour, that’s 100 hours of work.

When you employ the efforts of others as you build your network, you will experience true financial freedom through time leverage!

Residual Income

Residual income means getting paid long after the work is done.

You can get paid over and over again for your work. You can even reach the point where you stop working and your income continues.

Family

You can spend more time at home with family.  You can work Part-time or Full-time, when and where you want, and you get to make your own hours.

Tax Incentives

Your tax write-offs can save you thousands of dollars.

Some of the things you can write off are:

 — Your business start-up costs

 — Car expenses

 — Travel and meals

 — Child care

 — Office equipment ( computer and software)

 — Postage

 — Telephone bills

 — Bank fees

 — Magazine subscriptions

 — With a home office (rent, utilities, insurance )

Personal Growth

You can start where you are in personal growth and read or listen 15 minutes a day to great books. Build your attitude and people skills.  Grow your business skills such as organizing, money management, and time management.  Set goals.

 

Helping Others

You will help others and  make a difference in people’s lives. Your team in network marketing becomes like family. When you help others, you help yourself.

With the money you earn, you can do much good for your family, friends and community.

 

http://sylvia.bigmlmtruths.com

 

Hello world!

August 19th, 2007

Welcome to my blog.  Working together, we can build a wonderful future.

Sylvia